If you’re wondering how to refresh your digital presence, consider how videos can help. Video posts help engage customers. If you want to showcase a new service, showing people how it works may work better than telling them.
It’s not news that people are time-poor, under a barrage of information, less likely to engage with purely text formats. They don’t have headspace. Their notifications ping constantly, overworked attention spans shorter and shorter.
But as work and leisure habits have undergone a continuous revolution, online browsing is part of almost everyone’s day. YouTube and a host of other channels have changed the game. A short video has more appeal than an invitation to download a white paper. It’s quicker and easier to digest. Viewers look for what products are available, how to use them and what other viewers think about them. It’s opened the way for organisations to make marketing and how-to videos easily accessible through their own websites.
Survey data on video marketing indicate video content can:
- boost brand awareness (96% of video marketers say video helped them increase brand awareness)
- increase web traffic (82% of video marketers)
- generate leads (88% of video marketers)
Consumers surveyed indicated that 98% researched a product or service by watching an explainer video, and 87% decided to purchase after watching a video.
If you’re concerned you don’t have time or expertise, online searches uncover abundant ‘how-to’ guides and consultants. It’s only one part of an overall strategy but it might be a game-changer for your organisation.
"I have had regular monthly coaching with Michelle for two years, I found Michelle kind and thoughtful, also analytical. It is helpful each session to review the numbers, budgeting and discuss forecasting with the different events that are occurring in the trust regularly. Each meeting our discussions resulted in myself as CEO to understand the numbers more and receive helpful tips towards improving our financial reporting to make them more readable and understandable to the board."
